Arthur Hughes paintings

Arthur Hughes paintings
Albert Bierstadt paintings
want to do something and reach out this way," says Bob Garfield of Advertising Age. "That's fine, but when you start exploiting the situation to promote your brand, it becomes gross opportunism."Zero Financing, Zero ProfitsRecent ad campaigns have done everything from the big three automakers' Chrysler, Ford and General Motors' offers of special zero percent financing on automobiles to American Express' call to support businesses in downtown Manhattan. Others, like AT&T Wireless' billboard proclaiming, "You Do Us Proud New York, New York" over an apple-shaped American flag, simply offer words of encouragement.The Big Three campaigns have drawn particular attention from critics like Garfield, who scoff at the notion of using patriotism to sell cars. Ford is using the tagline "Ford Drives America" while General Motors is urging consumers to "Keep America Rolling."